YUMMY SUMMER COLLECTION

Yummy Summer Collection is a Viper Couture mini collection released on March 23, 2024. Despite being classified as a mini collection, it brings together about 80 pieces, which gives it a scale and impact comparable to a major collection. The idea behind Yummy Summer is to translate summer directly into clothing. The collection works with an extremely tropical, vibrant, sensual and fun aesthetic, exploring bikinis, swim trunks, light dresses and other pieces designed for hot weather. Visually, the collection draws on references to Hawaii, the Brazilian coast and tropical destinations, bringing bright colors, cheerful prints, skin on display and an atmosphere of vacation, beach and heat. Sensuality shows up strongly in practically the whole collection, mainly through bolder bikinis and swim trunks, cut-outs that flatter the body and light pieces that keep the sense of movement and freedom typical of summer. Yummy Summer also presents a different side of Viper Couture. Instead of working with darker, alternative or heavier concepts, the collection bets on a sunnier, more colorful and relaxed energy, without giving up the provocation that is already part of the brand's identity. Even as a mini collection, Yummy Summer has the presence of a main collection precisely because of the number of pieces, the variety of proposals and the strength of its concept. It is, essentially, summer turned into clothing within the Viper Couture universe.